Finding and landing a job has evolved over
the years and while many aspects of the process appear to be the same, some of
the changes reflect a new approach to job seeking and job placement. Some of
the rules appear to have changed and many will agree that there is a new
paradigm in operation for recruitment and selection.
The following axioms are offered as a means
of explaining some of these changes, and hopefully, in helping employers and
job seekers become more effective in this frustrating business of getting the
right people into the right jobs.
1. Do not alienate your friends with poor networking
techniques
Firstly you need to understand that successful job seeking depends more on who
you know rather than what you know. Those who have the right qualifications
should recognise that when faced with candidates of similar merit, the job
selection decision comes down to who does best in presenting themselves as the
best candidate. The critical element of the job search process then is about
approaching the right people in the right way.
This is not about how good you are at
building and working your people networks. It is more about involving others in
your job search campaign using a non threatening approach where they can offer
advice rather than feel imposed upon to help you find a job.
If you are targeting a specific position,
organisation or industry, first look at your network to identify those who may
have contacts in your target area. These people should be happy to meet with
you and may be able to help you make a connection with your employment target.
The Golden Rule here is to NEVER ASK FOR A
JOB. Instead, just ask for information and advice. Friends and associates will
not mind sharing their wisdom and contacts and will generally feel good about
mentoring you in your search. If they do refer you to someone, ask if you can
use their name.
Armed with a list of qualified contacts, you
can now proceed to arrange for some meetings. You should requested a brief
meeting and it should not exceed a 15 to 30 minute discussion. Thank them
personally at the end of the meeting and later send a thank you note, at least
a pleasant email that acknowledges their time and assistance. Because these
contacts are busy people, they may find it difficult to squeeze you into their
hectic schedule, and so they might respond more readily to the offer of a
breakfast or lunch meeting.
If you are not already using the business
networking site LinkedIn, sign up now so that you can build up a contact
database, and use these to start your networking campaign. I like to have only
people that I know and who know me, as my LinkedIn contacts but you might want
to include a wider field than this and extend your reach beyond your trusted
associates and acquaintances.
2. Do not waste time filling out job applications
When you understand that the primary purpose
of applications and résumés is to eliminate you from consideration, you may
start to think differently about all the time invested in composing that
winning application. Consider how the job selection process works. Your
application may be seen by a number of people and certainly in the early stages
it will be screened to identify reasons to cull you from the list of
applicants. Armed with this understanding, if you must submit an application,
you will be better prepared to exclude those things that might disqualify you from
selection. Therefore include only the facts that the reader wants to see.
Stck to the facts and use a minimum of hype
(after all you are marketing yourself as the most suitable candidate). Put the
most important items first and make sure they are well matched to the
advertised requirements of the job. Use measurable data to convince the reader
of your capabilities and experience, with references to revenue earned, cost savings,
quality improvement initiatives, customer satisfaction metrics, and the
budgets, people and resources you have managed.
Some principles to consider in preparing an
application:
1.
Focus
on the company’s requirements rather than your background
2. List the most
important things first
3. Omit the irrelevant
stuff
4. Sell yourself early
(in the upper third of the first page)
5. Do not bury the
application in a chronology of work details
6. Use numbers, dollars,
percentages, KPIs
7. Keep the document
concise (dot points are acceptable)
8. Keep your address off
the first page (contact details can go at the back)
9.
Aim
for a two page résumé (anything longer is begging for the bin)
10.
Use
an easy to read font (12 point Times New Roman or sans serif font)
Much more could be written about writing
applications but this is sufficient for now, given that the application is
really about ensuring you are a survivor in the initial screening process,
rather than helping you land the job. Remember that hiring is a process that
delivers the “last person standing” rather than the “best person for the job”.
3. Do not waste time with cover letters
Contrary to much of the contemporary advice
in this area, a cover letter is not the key selling document in which to pitch
your claim for the job. They are seldom read and are mostly redundant because
all the useful information is in your application or résumé. Apart from the HR
people who might file this with your other documents, nobody else will read the
cover letter and its most likely destination is the bin. If you must provide
one, do not waste a lot of time with it. Just make sure it identifies the
position being applied for and make sure it is flawless. You certainly do not
want bad grammar or spelling in the cover letter to be the reason for rejecting
your application.
4. Do not use a résumé if a standalone letter will do
A lot of time can be spent fine-tuning a
résumé to the requirements of a particular position, even though it is
generally only a secondary tool for marketing your claim. A well written résumé
is unlikely to warrant a rewrite, especially given that its primary purpose is
to identify reasons for eliminating you from consideration. Your time is better
spent crafting a well-written standalone business letter. Properly written and
addressed, this letter is far more likely to penetrate through the defences of
the HR department and land in the hands of the target person in the
organisation. Even if it is intercepted, when sent in this manner it is far
easier to locate if you are making a follow-up enquiry.
Your letter can best be used to initiate an
information meeting between you and a person within the organisation, and will
be more effective if you are using the name of the mutual contact who referred
you to them. You will be aiming to meet someone connected to the decision maker
for the job appointment or the decision maker themself.
In addition to responding to known vacancies,
this letter can be taken in an opportunistic manner by recognising that an
employment opportunity is likely to arise as a response to activities or
changes in the organisation. In this instance you may also want to include your
résumé or have the most relevant information included in your letter.
5. Do not waste time sending out unsolicited résumés
The name of the game for the job seeker is
rejection. No matter how good your qualifications and experience, unless these
come with good connections, you are likely to experience a lot of rejection.
Whereas sales people recognise that they will land a sale between say 5% to 20%
of the time (depending on what they are selling), the percentage of success
with job seeking can be around 0.005%. Yes, that is one in 100,000!
This could well be the success rate for
unsolicited résumés, and that is why I am suggesting alternative approaches that
are more likely to lead to a job. With this understanding of the new job
seeking paradigm, you should be striving for a success rate closer to 0.5%, or
one in every 200 attempts.
Before you throw your hands up in despair and
abandon all hope of landing a job, be mindful that the percentages are working
against you and even though you might be doing all of the right things, it may
still take a while to achieve success.
6. So tell me again, what should I be doing
There are many things that need to be done (and
I have not even mentioned interviewing and negotiation yet), and all of them
need to be done well if you are going to gain that job. Some of us are
fortunate enough to have good connections whereby our job search is little more
than expressing an interest and having someone offer us a position. For the
rest of us though, you may want to consider the following strategies:
·
Develop
a plan of action for your job search campaign, including how you are going to
tackle difficult problems and how you are going to spend your time and energy.
·
Concentrate
on using the Internet and writing well crafted letters.
·
Employ
effective networking techniques to get attention, never asking for a job but
instead requesting advice and information. Use LinkedIn and other sources to
identify people to approach.
·
Review
good interviewing and negotiating techniques and employ them conscientiously.
·
Keep
at it. It is a numbers game and eventually they will work out in your favour.
Acknowledgement
Most
of the ideas for this article came from the book ‘The real truth about getting
a job’ written in 2012 by Dayton Conway. He is an American who who has worked
in the executive search and recruiting business. His ideas have been modified
to reflect the Australian situation.